Feel Quotes

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Leo Burnett

American

October 21, 1891

Businessman

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I regard a great ad as the most beautiful thing in the world.

Tags: Great World Thing

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Tags: Business Which Service

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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Tags: Want Say Instead

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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Tags: Great People About

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Tags: More Than Thing

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Tags: Good Most Trying

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Tags: Work Dreams Out